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Before and After Responsive E-Commerce Website Design for Eco-Friendly Business

Before and After Responsive E-Commerce Website Design for Eco-Friendly Business

AN ECO-FRIENDLY WEBSITE DESERVES A CLEAN, FRESH LOOK.

generationMe specializes in reusable home products. These are quality handmade products made by an eco-conscious mother of four and her growing team. She needed a responsive e-commerce website to sell her products as well as a fresh look to match her clean, earth-friendly brand.

Before and After

Before

Before

After

After

How Did We Help Her?

  • Polished a new logo to bring a fresh look to the brand, incorporating existing elements with a clean style and color palette
  • Created a responsive website, providing a consistent experience for users on any device 
  • Simplified navigation to allow users to find information quickly and easily
  • Built an online store incorporating both products listed on her Etsy store and those resold from other sellers
  • Researched primary keywords for each product and landing page
  • Wrote search engine friendly content for product and landing pages

The Result

A fresh design that beautifully highlights eco-conscious products in a mobile-friendly online store. The content is search engine friendly and utilizes keywords to improve Google rankings.