Digital Marketing for the Mobile Age

the One Day Build Game

Ever lie awake at night wondering how it’s possible that One Wheel Marketing can make a smokin’ website in just one day? Thankfully, you can now experience the high stress of a one day build for yourself!

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Assembly

No, those aren’t just random awesome stickers in the box – they’re part of your amazing game pieces. As you start to read through the instructions for this game, assign your best multitasker to start assembling the pieces for the game. 

In a baggie you’ll find a set of transparent circular tokens. Split the tokens into 2 equal piles, and choose one pile to be the Style Tokens. Place a green sticker on one side and a red sticker on the other side. The other pile is the Content Tokens. Place a white sticker on one side and a black sticker on the other side.

Discard any extra tokens or stickers.

Next, find and assemble the character pawns. Each character has 2 stickers, one for each side of the pawn.

Tip: gently roll off the stickers to help separate them from the backing. Or, have the person with the fanciest fingernails peel the entire backing off the pawn stickers to make it easier.

Lastly, check the Afternoon Setback cards to see if you have a “Broke The Coffee Maker” card. If you’re lucky enough to have one… give it to a frenemy, throw it away, or put it in a picture frame to commiserate your first time playing the game. The card is not needed. Make yourself a cup of coffee for your trouble — just don’t break the coffee maker!


Game Setup

Grab 4-6 players and get ready to play!

Reference the images below as you lay out the game pieces.

Find the Page Boards (also called Pages). These are big square boards that kind of look like web pages. Place the large green Home Page in the middle of the table. Place the other Page Boards off to the side – they will be added in as the game is played. Have a spot large enough for all Page Boards to be spread out on the table.

Place the Content Tokens, Style Tokens, and blue Action Gems in a spot on the table where every player can reach them.

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Next, find the Setback Cards. These are the cards that say “Setback” in bold letters on the back of the card (See image below). Sort these cards into piles of morning, noon, afternoon, and final crunch. Shuffle each of the sets of Setback Cards, then place them face down in their respective sorted piles, above the Home Page.Just make sure the cards are in a spot that all players can reach, because everyone will have their share of setbacks!

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Set up The HOME Page

Get to know the Page Cards

All the Page Boards have the same layout — find the Home Page Board to learn about the sections as described below:

  • Header – this is the section at the very top of the Page. It looks like a header would on an actual webpage. Here you’ll find which game set you are playing (Client 1), what Page you are on (Home), and the required Pages to complete the site (Home, About, Blog, and Contact).

  • Hero Image – this is the next section down with the image of characters shooting a man through a flaming hoop. The Hero Image area is where Character Pawns go on each Page Board.

  • Finals – right beneath the Hero Image is the Finals section. This section shows the final amount of Cool Style and Good Content that is needed to complete the Page.

  • Start With – this is the section that lists the amount of Style and Content tokens this Page starts with when a player adds it. When a new Page is added, place the corresponding number of Cool Style and Good Content tokens on the Finals section. Then place the designated Ugly Style and Meh Content tokens on the Work Zone section.

  • Work Zone — this is the section for you to place Style and Content tokens that are on the Page but have not yet been flipped over or moved to their final positions. It is okay for Cool Style and Good Content to be in the Work Zone durning gameplay. The Work Zone must be ultimately cleared to win the game.

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Choose Characters

The Character Cards are the ones that look like elongated phones. Each Character Card has a corresponding Character Pawn. Shuffle the Character Cards and deal one in front of each player. Find the matching Character Pawns and give them to each player.

Each character gives a unique skill, as can be seen on each character card. These can be seen below:

  • Seth the Boss: Flip a coin. On “heads,” skip the setback phase of your turn. You can use a spare Content or Style token instead of a coin. Good Content (black “C”) or Cool Style (green side) are heads.

  • Sheela the Intern: Use any 1 character’s ability on your turn. You can only choose from characters currently being used in the game by other players, not any of the characters set aside.

  • Sarah the Designer: Only costs 2 actions to flip a Style Token

  • Sam the Copywriter: Only costs 2 actions to flip a Content Token

  • Serenity the Builder: If Serenity is on the same Page as exactly one other player, both players may add or flip tokens on that page. This is helpful because every player can only add or flip tokens if they are the only player on a Page.

  • Simone the Architect: May move 1 Style Token and 1 Content Token for free on their turn

  • Stanlee the Animator: Adds 6 Action Gems to their Character Card every turn instead of only 5


Goal of the game

One Day Build is a cooperative game where you and your fellow players must work together to build a website before the day ends. This means you’ll have to:

  1. Add enough Pages to fulfill the client’s needs

  2. Flip all the Meh Content into enough Final Good Content

  3. Flip Ugly Style into enough Final Cool Style

  4. Remove all additional tokens from each page

  5. Finish the website by completing all of the above before the end of the day (before you run out of Setback Cards)!


GAMEPLAY

Every turn consists of the following phases:

  1. Add Action Gems. On each player’s turn, place the corresponding amount of Action Gems on their Character Card on the blue circles with the letter “A” in them. It should be 5 Action Gems unless they are Animator Stanlee who gets 6 Action Gems.

    Recommended: Play the more challenging version by only taking 4 Gems each turn (Stanlee gets 5 Gems)

  2. Draw a Setback Card. Read each Setback Card out loud starting with the words on the bottom of the card. Then, follow the instructions on the top of the card. Start by drawing from the Morning Setback Card pile. Once all the Morning Setback Cards are gone, start drawing from the Noon Cards, then the Afternoon Cards, and finally the Final Crunch Cards. When all the Final Crunch Setback Cards are gone, the day is over, and the end of the game has been reached. Clarification: for all variations of the Setback Cards that state that all players lose an action, all players either remove a saved Action Gem from their Character Cards or, on their next turn, draw 1 less Action Gem.

  3. Take Actions. Here you’ll use your actions represented by the Action Gems on your Character Card to make the magic happen. You can use actions to add, flip, remove, and move Style and Content tokens, change the Page you’re on, and add new Pages. All these options can be found at the bottom of your character card. Turn your Action Gems into the gem pile one at a time as you take your actions.

Action phase options:

  1. Add Page: takes 3 actions. When you add a Page, move your character to that Page. Moving your character in this situation does not require any additional Action Gems. Add the Style and Content tokens designated on the Starts With section of each Page like you did on the Home Page.

  2. Move 1 Page: takes 2 actions. Move your Character Pawn to a different Page of your choice.

  3. Flip Token: takes 3 actions - On the Page Board your Character Pawn is on, flip 1 Ugly Style over into a Cool Style or flip a Meh Content into a Good Content and move them up to the Final Style or Final Content area of the Page Card they are on. If the Finals section is complete, you can keep Cool Style or Good Content tokens in the Work Zone section so they can be moved to another page. IMPORTANT: Players can only flip style or Content Tokens if their Character Pawn is the only one on the Page (unless one of them is Serenity The Builder).

  4. Add Token: takes 2 actions. Add one Meh Content or Ugly Style to the Work Zone of the Page your Character Pawn is on. Players cannot add Style or Content Tokens if they are on the same Page as another player.

  5. Move Token: takes 1 action - move any token from anywhere on one Page to another Page. You don’t have to be on either of the Pages to move a token. Don’t flip the token either way when moving it.

  6. Remove Token: takes 1 action. Completely remove any token from the Work Zone or Finals section of the Page your Character Pawn is on.

Note: You don’t have to use all your Action Gems each turn. You can store up to 4 Action Gems on your Character Card on the open blue circles to be used on a later turn. If you have more than 4 Action Gems when you are done taking actions, you must discard any additional Action Gems into the gem pile.

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Time to start!

The player with the coolest shoes or socks goes first. In the case of a tie in coolness, the player went sledding most recently will take the first turn.

The first action taken by each player must be to add a new Page for 3 Actions and move to that Page, or move to a Page for 2 Actions. After the first person completes their turn, play continues clockwise.



End of the game

The game will end in 1 of 2 ways: you all win, or you’re all losers.

If you build enough Pages and meet the necessary Final Cool Content and Good Style token requirements before the “Final Crunch” Setback cards are gone, then you win! Congrats on a job well done team.

However, if the setback cards run out and y’all are still scrambling to meet the requirements you have lost and should cancel your plans for later in the day so you can play again and show that website who’s boss.