One Wheel to rule market them all
And in the darkness, guide them
We were made for more than a plateau. Created to create, we yearn to be useful and appreciated – to climb and contribute something bigger than ourselves. We dream of reaching the top, being who we were meant to be, and taking as many people as possible with us.
Getting there takes communication–it takes marketing. But, like most they start by trying every trick in the book—jumping from one flashy tactic to another, hoping for an instant win. They try sprinting, juggling, even strapping rockets to their back—only to trip over their own feet, get burned in flaming torches, and blast themselves straight into a tree. Mangled and alone in the shadow of uncertainty, they're about to throw in the towel, convinced success is an elaborate prank played on them by the universe.
The Journey: How the Marketing Operating System™ (MOH™) Works
For you Allegory Collection:
Step 1: The Struggle Begins (Bullseye Phase)
Your marketing journey starts with a Unicycle, the MOH™. At first glance it looks unremarkable. You push uphill, focused on balance and effort. This is where most struggle to find direction, wasting energy on scattered tactics. But with the confidence of the right system, you stay the course, targeting the right audience and aligning your marketing efforts with precision.
Step 2: Cresting the Peak (Showcase & Guide Phases)
After effort and persistence, you reach the top of the hill—a major milestone in your marketing journey. Now, things get exciting. Your momentum builds, and suddenly, the unicycle starts changing. A splash of color appears. The frame strengthens. A shining emblem emerges. Each upgrade represents new clients, customers, and employees believing in your mission—helping to power your marketing efforts.
Step 3: The First Jump & Power-Ups (Engage Phase)
Then, a ramp appears. You take the leap. Instead of a clunky landing, you grab power-ups midair—visibility, engagement, brand loyalty. The unicycle evolves again—now with glowing neon spokes, golden gears, and a turbo boost. This is where your marketing stops feeling like a struggle and starts feeling like momentum.
Step 4: The Snowball Effect (Snowball Phase)
With each jump, the ride becomes smoother, faster, and more exhilarating. The once-plain unicycle now gleams with polished chrome, its wheels pulsing with neon energy. A streamlined frame hums with power, jet thrusters flicker beneath the seat, and golden inlays glisten with each spin—this is no longer just a ride, it's a spectacle of unstoppable momentum. The once-simple unicycle is now a masterpiece—a high-powered, attention-grabbing, unstoppable marketing machine. More people see the ride and trust it. More opportunities appear. By the time you hit the final ramp, your marketing isn’t just working—it’s soaring.
The Final Jump: Success for All
This isn’t just a win for your business—it’s a win for everyone who joined the ride. Customers experience real value. Employees take pride in the mission. Donors feel the impact of their contributions. Your brand isn’t just growing—it’s leading a movement.
Built for Every Organization
The Marketing Operating System™ (MOH™) isn’t just for large enterprises, it’s for nonprofits, small business and everything in between. Whether you're hiring top talent, launching into a new market, adding a service, or rebranding an organization, the MOH™ provides the structure and scalability to make it happen.
Large corporations use it to align marketing with long-term strategy, ensuring campaigns are more than just quick wins. Nonprofits apply it to increase donor engagement and amplify their mission. Small businesses leverage it to punch above their weight, competing with industry giants.
It’s not a one-size-fits-all template—it’s a proven framework that adapts to your unique challenges and transforms uncertainty into momentum. Just like the Unicycle in the journey, your marketing evolves, accelerates, and becomes a powerful force that keeps growing.
No matter where you're starting from, the MOH™ makes sure you don’t just move—you launch.
Quarterly Planning Structure
Included with One Wheel 360Z™ is the following deliberate quarterly structure to make sure your marketing is rolled out systematically without skipping vital phases.
Q1: Foundation phase
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Analyze past, present, and future marketing opportunities
ACTIVITIES
Review past campaigns and identify key learnings
Research competitors and market trends
Define Target Bullseyes™ with audience analyses and personas and refine marketing goals
ADVANTAGE
Ensures informed decision-making and aligns strategies with real-world insights
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FOCUS
Set up the foundational elements necessary for long-term success by addressing immediate needs, mapping past and current efforts, updating the marketing plan, and ensuring all services are thoroughly supported
KEY ITEMS
Meet the Team and Align Roles: Establish clear responsibilities and collaboration pathways to ensure everyone is on the same page
Triage & Repair™: Identify and address critical gaps or inefficiencies in current website and marketing operations to stabilize and strengthen the foundation
Secure and Care™: Implement measures to protect key systems, data, and processes while ensuring their ongoing maintenance and health
Sync (VTO/SVP): Align the team with a unified Vision, Traction Organizer (VTO) or Strategic Vision & Execution Plan (SVP) to drive clarity and focus
Review Quarterly Plan: Customize a roadmap for the quarter and year, outlining goals, milestones, and responsibilities
ADVANTAGE
Provides a clear starting point and ensures alignment across the team
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Quickly kickstart marketing efforts with high-energy actions to earn trust with all stakeholders. This can include pre-planned projects as well as triage services or low-hanging fruit opportunities identified in Investigation.
ACTIVITIES
Set clear priorities and align the team with initial goals
Define immediate deliverables
Complete Quick Win Projects™ to build momentum
ADVANTAGE
Establishes momentum early, generating confidence and fast results
Q2: EXECUTION PHASE
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Empower the team by assigning responsibilities, enabling experimentation, and creating a feedback loop to optimize execution
KEY ITEMS
Pick a Point of Contact: Identify a central liaison within your internal team to streamline communication, prioritize tasks, and ensure accountability
Give Us the Go-Ahead to Execute Based On Goals and Approved Backlog: Allow for flexibility in testing new ideas, tactics, and strategies to uncover innovative solutions
Set boundaries on what OWM should focus on
Second Round: We Delegate Back: Identify responsibilities to give back to your internal team with refined processes, best practices, and clear guidance based on experimentation results.
When the time is right, we’ll guide you in identifying and hiring your next internal marketing professional, ensuring they’re set up for success from day one with the Marketing Operating System™. It’s best for everyone for your organization to have a growing internal team as well as an external agency.
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Streamline marketing efforts by identifying and removing inefficiencies, underperforming strategies, and redundancies to improve overall effectiveness
KEY ITEMS
Eliminate Bottlenecks in Under-Performing Campaigns: Identify areas of delay or inefficiency in campaigns and address them with targeted solutions
Remove Dysfunctional Tactics: Discontinue strategies or tools that fail to deliver results, build the brand, or align with goals
Merge Duplicate Tactics: Consolidate overlapping efforts to reduce redundancy and optimize resource allocation
ACTIVITIES
Audit active campaigns and tools to assess performance and efficiency
Collaborate with the point of contact to prioritize areas for improvement
Streamline workflows by phasing out ineffective tactics and merging overlapping efforts
Document and implement optimized processes for improved execution
ADVANTAGE
Enhances Focus: Removes distractions and inefficiencies, allowing the team to concentrate on high-value tasks
Optimizes Resources: Reduces redundancies and ensures resources are allocated to impactful strategies
Empowers the Team: Provides a cleaner, more streamlined framework for executing campaigns effectively
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Roll out proven tactics and testing new ones while adapting strategies to achieve consistent improvement and measurable results
KEY ITEMS
Roll Out Proven Tactics: Deploy high-performing strategies validated through prior testing or past successes
Build Custom Campaigns: Develop marketing initiatives tailored to specific target audiences and their unique needs
Experimentation: Introduce and test new tactics to uncover innovative approaches and expand opportunities
Run and Adapt the Plan: Execute the overarching marketing strategy while making real-time adjustments based on performance metrics
ACTIVITIES
Launch proven strategies to ensure stability and accelerated results
Collaborate with the team to design custom campaigns aligned with audience needs and business objectives
Test new ideas and measure their impact to refine and expand successful approaches
Regularly evaluate performance data to optimize ongoing campaigns
ADVANTAGES
Balances Reliability and Innovation: Combines proven strategies with the flexibility to explore new opportunities
Drives Creativity: Focuses experimentation on finding innovative ways to achieve goals
Enhances Results: Leverages continuous refinement and data-driven decisions to maximize impact
Q3: Integration Phase
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Replicate high-performing tactics to maintain momentum
ACTIVITIES
Use analytics to identify and replicate top-performing campaigns
Develop templates for repeatable tasks like social posts or emails
Build consistency in messaging and brand identity
ADVANTAGE
Increases efficiency and maintains steady growth by doubling down on what works
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Automate repetitive tasks to save time and increase efficiency
ACTIVITIES
Implement tools for automated email sequences, social posting, and CRM workflows
Use integrations (Unified systems, APIs, Zapier, etc) to connect platforms and streamline data flows
Set up customer journey automations, like onboarding sequences
ADVANTAGE
Frees up time for strategic work while ensuring consistent execution
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Embed successful strategies into the organization’s routine
ACTIVITIES
Align marketing workflows with team roles and tools
Establish systems for cross-department collaboration
Integrate select automations to streamline repetitive tasks
ADVANTAGE
Creates scalable systems that enable sustainable growth
Q4: Optimization Phase
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Celebrate successes and foster stronger campaigns and connections
ACTIVITIES
Highlight key wins in team meetings and public channels
Send thank-you notes to loyal clients and partners
Showcase client testimonials in campaigns
ADVANTAGE
Strengthens relationships with clients and boosts team morale
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Review performance and identifying opportunities for improvement
ACTIVITIES
Conduct a year-end review of marketing campaigns
Compare KPIs to goals and determine areas for refinement
Collect feedback from clients, stakeholders, and team members
ADVANTAGE
Provides insights for refining strategies and setting future priorities
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Test and refine strategies and tactics based on insights from evaluation
ACTIVITIES
Experiment with variations of successful campaigns
A/B test content, ads, and landing pages to optimize performance
Revise workflows and processes to address inefficiencies
ADVANTAGE
Encourages continuous improvement and fosters innovation
Toolbox Preview:
This toolbox preview showcases tools to enhance strategies in each phase of MOH™. User-friendly tools and templates assist along with your Guide to roll out the framework smoothly.
Bullseye
Lead With Story
SPHERE SPARK™ (Partnerships, Referrals Sources, Target Communities, Community Infiltration)
Branding Impact Review
First Impression Audit
Showcase
Win Over With Story
SEO/AIO Vantage²™
Full Circle Messaging™
Discovertainment
Guide
Invite Into Story
Show The Way
Deepen Connection
NurtureCycle™
oUX™
Engage
Part of the Story
First One CX™
Unboxing Magic™
Members & Meaning™
BondBuilder™
Snowball
Capture Stories
ReputationAmp™
WOM Accelerate™
Iterate & Innovate
Foundation phase Deeper Dive Sample
includes the following as needed:
Unique Value Proposition (UVP)
Key Inclination™
Mission, Vision, and Values Messaging Revisit
Target Audience Personas
Competitive Analysis
Brand Identity
Marketing Tool Health Assessment
Marketing Goals and KPIs
Budget Allocation
Content Marketing Strategy
SEO and SEM Strategy
Website Health Check
Lead Generation Plan
Sales Process Opportunities
Ideal Customer Journey Iteration
Analytics and Tracking Setup
Performance Audit of Past Campaigns
Crisis Communication Plan
Public Relations and Media Strategy
Partnership and Collaboration Opportunities
Marketing Position Hiring & Training Plan