Your Tiny Boring Blogs Are Officially Useless
Your Tiny Boring Blogs Are Officially Useless
New helpful content update to Google's algorithm is an opportunity for blogging written to benefit readers instead of just for SEO.
Search engines go through many updates to provide the best results at the top for users. That also means that you have to keep up to date with your website in order to rank higher, have better SEO on your website, and let people know your business exists. We dove down into the new update to find out the details that we would love to share with you.
It’s all about putting people first.
Google’s new update is described as a “helpful content update.” This means there will be major consideration to websites that thoroughly describe their product or service and are easy to understand. For example, at One Wheel, we highlight our website services and describe the steps you should take and what all of our services mean. It doesn’t just stop at what is written. It also highlights how users navigate your website and their overall experience when being on your website. Basically, the more appealing and helpful your content is, the better your SEO will be.
What changes are Google looking for?
There is a whole article by Google that describes their new update, but let’s break it down into points to make it easier. Here is what Google is looking for:
A clear audience for your business
Displays of first-hand experience with what your business does
A clear purpose for your business. For example, Google Business Profiles use one or two words to describe the primary product or service.
Knowledgeable content so that users know what your business is about after the first read
No confusing language, and no visuals that don’t make sense
A clear call to action so that the user knows what to do next
Original information
Headlines that perfectly describe the information on the page
Page descriptions that also describe the information on the page
This seems like a lot, but that’s why you have One Wheel! Every onboarding document helps us steer your website towards a knowledgeable and understandable direction. The good news is that most of these updates will already be in your favor because of our best practices we have set in place. However, it never hurts to take a second look!
What is there to do now?
Once your website has great content, the work to provide for your future customers and clients isn’t done. The best thing you can do for your website’s SEO is to add new content. We strongly advocate for regular blog posting with unique and helpful content. Many companies take the easy way out by buying bots to write articles that copy their competitors, but with this update, search engines will be able to tell that the copy isn’t unique. The best articles we have seen are from people working inside the business giving advice and showing images from their work. Images of services, like home inspections and cleaning, are great for before and afters or as examples of what you talk about. If you have products instead, images of the products are a great start.
If you have any questions about the new Google update, your website content, or article writing, don’t hesitate to contact us. We are happy to help your website be the best it can be with great SEO.