Animated logos FTW
The last few years has seen the rise of the animated logo. Google and more recently Facebook are great examples of companies who have taken their previously static logos and added some new life and action to them. This highly engaging tactic makes you stop, watch, and impresses the logo into your mind. Those few seconds of interaction can make the difference in generating a click through.
How do I know if I should use an animated logo?
Upgrading your logo with animation can help you update your brand, reach more potential customers, and grow your business. If you need any, or all, of those things, then an animated logo might be the ticket. Animation isn’t as expensive as you might think, and it’s definitely worth the investment. An animated logo can be the difference between prospective clients glazing over your name, and having your company’s logo becoming engraved in their memory.
It has become easier to feature animation on platforms such as digital billboards and produce better web interfaces and online videos. Because of this, more and more companies are beginning to ditch static logos and feature an animated logo wherever they can.
The case for animated logos
An animated logo can help your company stand out in a sea of competition, without jumping the shark…that is unless you want a jumping shark!I By foregoing a flat graphic logo like your competition has, your website visitors and returning customers will be wowed by a logo that stands above the rest. An animated logo can add a layer of professionalism and relevancy while adding dimension and interest to your brand.
Our logo animation process
So how do we take a flat logo and breath some life into it? We start with your existing logo and brand, ensuring that we understand the message behind your logo. Once the message is clarified, our animator gets to work creating an animated version of your logo that is sure to impress your website visitors. Once version 1 is created, we offer up to 2 more revisions to get it just right before we send you the animated file and load it on your website.
Once you have an animated logo and start noticing results, you may want to start looking at incorporating animation and video to other aspects of your website or marketing campaigns. Here at One Wheel Marketing, we offer animation of icons, introductory and explanation videos, and banners to give your website a cohesive look. If you’re ready to start animating, we’re ready to help!