Google AMP articles are now available for your Squarespace articles and blog posts! Trust us, it’s a beautiful thing.
What is Google AMP?
It is no secret that Google is making the switch to mobile-first technology and you should too. In today's market, the majority of searches are done via smartphone, where speed and ease of use are key.
That is why Google has developed Accelerated Mobile Pages (AMP). AMP works wonders for speed and readability. It strips articles posts of heavy webpage features, resulting in a lightweight format that loads four times faster and uses ten times less data on mobile devices than non-AMP pages or posts (http://searchengineland.com/amp-breaks-news-main-google-search-results-254965).
Think about your own mobile searches. Have you ever given up on an article because it took too long to load? With AMP, your readers will experience lightning-fast loading and easy-to-read pages that maintain their attention. Your message meets their eyes sooner and clearer.
Will Google AMP affect SEO?
In short, yes. AMP results often show up first on Google’s Search Engine Results Page (SERP). Sometimes, this occurs in a carousel-format labeled, “Top Stories.” AMP results include a label and lightning bolt symbol on which users can click and view their results in AMP..
While Google has stated AMP does not affect your rankings, many AMP publishers report positive effects that include increased web traffic and improved user experience.
Fun AMP facts
Here are some Stats and Facts after AMP’s first year of use according to Search Engine Land: http://searchengineland.com/amp-one-year-old-growing-fast-will-ultimately-trump-responsive-design-260691
- “23-percent increase in mobile search users who return within seven days.”
- “25-percent increase in click-through rates from search results.”
- “Mobile users who start with an AMP article spend 10 percent more time than those who land on regular mobile pages.”
- “80 percent+ of AMP publishers realized higher viewability rates.”
- “90 percent of AMP publishers drove greater engagement with higher CTRs.”
There are definite perks to posting your blog as an AMP.
One Wheel Marketing is here to help you capitalize on improved mobile user experience, retention and clicks by transitioning your blogs and articles to AMP. Don’t worry; AMP will not alter the desktop format of your blog posts, and you don’t need to change your regular posting process. AMP merely improves how a post opens on mobile devices. Pretty cool, right?