| Marketing Strategy & Planning |
Deeply Integrated via MOS™ framework |
Varies by freelancer, often tactical rather than strategic |
May offer strategy, but often one-size-fits-all |
Included, but rigid and expensive |
| Execution & Implementation |
Dedicated team aligned to Approved Backlog, quarterly rocks & goals |
Limited to freelancer capacity and availability |
Execution based on packaged services, may lack flexibility |
Full team, but slower due to high client loads |
| Flexibility & Scalability |
Highly flexible & scalable budget and scope |
Limited scalability, dependent on freelancer availability |
Limited flexibility through service-specific contracts |
Fixed contracts with limited flexibility |
| Local SEO & Listings Management |
Included in base plan, advanced multi-location management |
Limited to individual tasks, often lacks strategy |
Offered but may be bundled with unnecessary services |
Not often included, focus is primarily on brand creative |
| Custom Campaigns |
Planned and executed prioritizing speed or budget |
Elements require specific freelancer expertise, often piecemeal |
Limited to predefined campaign structures and digital only |
Available at a high cost, or focus only on large creative deliverables |
| Website Maintenance & Security |
Included in membership, proactive enhancements, fast response |
Dependent on freelancer skill and availability |
May require additional fees or be outsourced |
Included, but slow turnaround |
| Marketing Tools & CRM Integration |
Full access to ERP, leverage OWM tools, integration with existing systems |
Limited support for tools, may require external consultants |
Often uses proprietary platforms with limited adaptability |
May push preferred tools at extra cost |
| Budget Efficiency |
Predictable cost with options for scaling and optimization |
Inconsistent costs, can add up quickly |
Pricing may be competitive but often lacks customization |
Large retainers are costly, with hidden fees |
| Turnaround Speed |
Efficient execution and prioritized workflows |
Dependent on freelancer workload |
Varies, but may be project-based with delays |
Often slower due to large client loads |
| Consistency & Reliability |
Continuous execution with a dedicated team |
Dependent on freelancer reliability and availability |
Varies, may not offer consistent hands-on support |
Reliable but slower response times |
| Access to Expertise |
Specialists in multiple disciplines, including web, design, and automation |
Freelancer expertise varies, may require multiple hires |
Poor-to-good expertise but may lack deep specialization |
Broad expertise but often at high cost |
| Customization |
Tailored to business needs, flexible service plans |
Freelancer-dependent, limited adaptability |
Some customization but often limited to pre-packaged services |
Customization available but expensive |
| Commitment Required |
Intro period, then 1-2 year price lock options |
No commitment, but high variability in quality |
May require contracts but less rigid than large agencies |
Typically requires long-term contracts |
| Cost Savings |
Competitive pricing, focus on maximized value |
Lower per hour, but common to have to redo work in the future |
Mid-range pricing but may include unnecessary or confusing add-ons |
Expensive retainers and additional fees |
| Multi-Use & Asset Optimization |
OWM maximizes each deliverable by repurposing assets across campaigns |
Typically project-based with minimal reuse |
Some repurposing, but limited to campaign scope |
Content reuse possible but often at a premium |
| Security |
Robust security processes, active collaboration with IT |
Varied security based on freelancer background and location |
Some security practices, no barrier to entry to become a digital agency |
High-level security, but at premium pricing |
