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Hi Kailin,

We have evaluated your website,, and we have prepared a 21-point review below.

We hope to be a solution provider for you – please let us know which of these items is a priority for you.

Thank you kindly,

Mark Zubert

One Wheel Marketing, LLC

User Review Video

Before we give you our results, view this review of your site from a random user. Don't take the following professional advice. However, watch for parts where they seem confused or lost:

Now, your results

Each item is given a score of:

0 (not existent)
1 (needs improvement)or
2 (good).

A final score is calculated out of 42.

Home Page and Usability (7/10)

1) Does the home page clearly articulate your goal? (1)

Your goal is to sell your woodworking. Make that more clear by presenting more visuals on your home page. Add a single button that best calls users to action (e.g. show now; view all products).

2) Does the home page clearly anticipate the goal of your target user? (1)

Think about what your user wants and give benefits that your target user would be thrilled about. One idea would be to showcase your work on your homepage and make your current deals front and center.

A great home page will clearly present two things: the most important benefits to your target user and the action you want from the user based on your goal for the website.

3) Is the layout of your home page organized to clearly direct the user to the most relevant information? (1)

Each page of your site should organize the information in a way that is easy for the target user to navigate to the information they need. Think in terms of what your target user wants to find first, second, and third.  Add a "products" heading so users know where to go next.

4) Is the navigation simple, clear and organized? (2)

As much as possible, keep navigation all in one area to make it easy to find.  We generally suggest fewer navigation pages, and your site clearly presents the information in a simple, expected way. This lessens frustration with your site. You can probably eliminate the "home" button since users anticipate that clicking on your logo will bring you back to the home page. Also, you don't need a gallery page if you have product pages for each of your products with corresponding images.

Users want to find information quickly and easily. Make your navigation as clear as possible to ensure that your users can find what they need with as little frustration as possible.

5) Does the footer contain the most important links and information for your user? (2)

Your footer contains important information that will improve both SEO and your user's experience on your site. Consider also adding a call to action of some sort, such as a contact form.

Like the home page, a good footer will contain the most valuable content and links, and will also contain your contact information, a call to action, and copyright information.

Content Optimization (8/18)

Content addresses two audiences: your users and search engines. Your content should be written with both in mind to help your target users find you.

Text-to-HTML is the ratio of visible text to your website’s code. A higher percentage improves user experience and make it easier for Google to index your site, both of which improve SEO.

6) Is the text-to-HTML ratio appropriate? (0)

Your website's pages on average are made up of about 9.75% text. Adding more text per page will help with usability and SEO. We recommend 1500 words per page or per blog post.

7) Are HTML heading tags used? (1)

Heading tags are the h1, h2, h3 (through h6) in your website's HTML. Google looks for keywords in the HTML tags before looking at your website's content. Your website is implementing some heading tags. It is best to use one h1 tag with the most important keywords, then use h2 as needed. From there you can move to h3 down to the paragraph level.

8) Is the content search engine friendly? (1)

Add pages for every type of product. Especially a page just for doors. This way each page can rank for specific key words.

By focusing your content on important keywords, you increase Google's ability to present your site in a web search. Choose keywords based on your location, target market and what your intended audience is looking for. Note: we have industry leading tools for researching additional keywords for your business.

9) Is there ALT text in use on the images? (0)

Google doesn't see images as we do and needs alternative text to be able to read them. Giving each image an alternative text description that include your keywords will increase SEO.

10) Is the language and terminology appropriate for the audience? (2)

Making sure your writing is applicable to your target audience will help them find you and build your credibility. The site provides clear information for users to find what they need.

11) Is there a call-to-action on each page? (2)

Each page should present the user with a clear action point. This gives more opportunity for interaction with your business. The "call us today" fills that purpose. Consider also include a contact form as a part of the footer as an easily-accessible way to contact you. If you would rather people ordered directly on the site instead of calling you, you will need that functionality added to the site and a new call to action.

12) Is content updated frequently? (1)

While not all content needs weekly updates, adding new content shows Google that your site is active. Blog posts are an excellent way to stay active, or a social media feed.

Google rewards growing and active sites by giving them a higher priority in search results.

13) Are social media links up-to-date? (1)

Keep social links and accounts updated to show users that your site is current and build credibility.You use both Facebook and Twitter; consider updating Twitter more frequently. Your social media feeds are buried on the bottom of the contact page – consider highlighting by giving stronger placement.

14) Are the major local listings accurate and consistent? (0)

When your business is represented accurately across the major local listing websites, Google can more accurately find and index your business, putting it higher in search results. Your business is new enough that it is not listed on any local listing sites.

Mobile-Friendly Test (2/4)

Mobile-friendly websites have variations that look good on mobile as well as desktop devices. As more people are searching for information from mobile devices, Google rewards websites that are mobile-friendly by placing more importance on them when including them in search results.

15) Does the website pass Google's mobile-friendly test? (2)

Your site has a separate mobile view, and is seen as mobile-friendly by Google. Google looks for sites that are optimized for mobile users and places more importance on those sites.

 Google's mobile-friendly test: your site passed!

Google's mobile-friendly test: your site passed!

16) Is the site responsive? (0)

Responsive websites are far superior to those with a separate mobile view. Responsive websites seamlessly adapt to every device. A responsive website is easier to manage, provides consistency in user experience, and is indexed better by Google.

 Test demonstrating the responsiveness of your website. 

Test demonstrating the responsiveness of your website. 

Think of responsive sites as next-level sites: instead of having two separate sites (one for mobile and one for desktop), a responsive site adjusts itself to whatever browser or device the user is on.

Brand Consistency (7/10)

Keeping your brand consistent improves user experience, trust, and confidence in your business.

17) Is the logo used consistently? (2)

The logo is the primary visual face of your business. Users expect it to be used consistently across the website and link to the home page. Your logo meets both of these expectations.

18) Is there an established color palette? (2)

Having a color palette that is used consistently across the site makes it easier for your users to find information and unifies your brand. Your color usage is consistent and matches your logo.

19) Are the fonts used consistently and is there a clear level of hierarchy? (1)

Your target audience can find your information more quickly when they recognize patterns in how the information is displayed. You have set rules of when to use a font, size, color, and style (bold or italic), which helps users know what to expect when they encounter content. We recommend using no more than three distinct fonts throughout your site. Readability is another thing to focus on. Consider adding 1-2 more distinct typefaces to the site to help create hierarchy.

Not only does font usage contribute to how people experience your brand, it also influences a user’s experience.

20) Do the images accurately represent the brand? (1)

Every element on your website that the user encounters should support who you are and what you do. Icons, photographs, and illustrations should match your brand. Think about the photography used in headers as an introduction to what you do. Users should get a pretty good idea of what you're about by looking at the images on your site.

21) Is there a favicon? (1)

The favicon in a small 16x16 pixel image (often a logo) that is displayed in the web browser's address bar or next to the website's name when it is bookmarked. While a small visual element, it helps users find your page more easily. Matching the favicon to the logo will increase brand recognition.

Your website score: 26/42

Your website is operating at 62% of what it could be under best practices.

Bonus Thoughts

  • Testimonials: The usage of testimonials on your site is an excellent way to increase credibility and SEO.

  • Summary: Your website has a solid start to usability and brand consistency. There are small improvements that could be made in those areas (such as typography, ensuring visual style matches the feel of the brand, or clarifying user goals) but the biggest change that could happen is with content, SEO, and marketing, and logo design that matches your brand.

Wondering what to do next? Here are our 10 suggestions:

We've ranked these items from easiest-to-implement (~1-5) to biggest impact for your business (6-10).

  1. Adjust the favicon. Changing the favicon to match the logo will increase brand recognition.
  2. Add a products button to your main navigation. Products is what users are there for, so speak to their known needs. Your products are listed for sale on your "contact us" page – move them to your new product page.
  3. Add alt tags to your images. Alt tags are alternative descriptions attached to your images that will display if your images don't load. Google doesn't read the images themselves; Google reads the alt text assigned to the images. Adding alt tags to all images can increase ranking.
  4. Use more HTML headings. Google looks for HTML heading text first before content. H1tags should be used with keywords (see #7) to help Google find your site.
  5. Add 1-2 more distinct typefaces. This will create interest and, when the typefaces match your brand, improve the user's experience. 
  6. Increase the amount of text on each page. When indexing websites, Google takes into account the ratio between HTML and the visible text on your site. A good goal is around 1500 words per page.
  7. Add more keywords to your content. Keywords help Google find your page. Invest in keyword research to increase your site's ranking and help people find you.
  8. List your business online. Online listings will help Google find your business.
  9. Take your site from desktop-only to fully-responsive. We can help you transition from a site with a desktop-only design to a fully-responsive website, which makes for a seamless experience across all devices.
  10. Develop a marketing plan to keep your site updated and growing. Google rewards active, growing sites. Keeping the site updated and adding new content are good ways to start your site growing. Add local SEO and updating local online business listings will help your site grow in popularity and generate more leads.

Let us help you grow your business

Would you like a proposal to help you take your site to the next level?

We can walk you through the above changes and help your grow your business. Drop us a line here or call us at 612-405-4044 to talk with us.

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