One Wheel Marketing Writer Templates
The below templates are starting points for your content. Each has been tried and tested. However, if you have suggestions for improvement, please email mark@onewheelmarketing.com
1) Top X List
Here's some sweet tips on how to create a great a "Top 10"-type post. People love lists, so this is a great way to create a post. However, this type of article usually takes more research than some of the other templates.
Start by focusing on a topic. If you received a keywords list from One Wheel Marketing, choose one. Then link that keyword to a topic that is strong with the keyword and would be interesting and useful to your target audience.
TIP: Try http://www.hubspot.com/blog-topic-generator to find interesting ideas on how to approach the topic.
Write an awesome headline using your keywords
Tweak using http://coschedule.com/headline-analyzer. Then write a quick intro paragraph introducing your topic.
Place image relating to your top X list here
1) Use subheadings for each number using H2 or H3
Write supporting copy for each item. Use bullets if helpful.
2) Continue using H2 or H3 subheadings until your list is done
Start and end with a great one. Run it through http://www.hemingwayapp.com/ for instant feedback on readability.
3) Add Opt-in or call to action
Add a lead magnet opt-in or call to action at the end of your post
2) CONTENT AGGREGATOR
The content aggregator is assembling great information on the web on one particular topic and putting it together in one amazing blog post. Simply use a tool like Buzzsumo to research the most popular content on a particular subject. Once you've assembled some great content, put it together with the sample below. The exciting thing about this template? These don't have to be your articles!
Your Awesome Headline Here
Spend ample time to create a good headline with keywords.
Introduce your topic
Write a quick intro paragraph introducing your topic.
Use name of Article 1 as subheading using H3
Place image relating to article 1 under the headline
Add a link to original post and a quick description of that post
Use name of article 2 as subheading using H3
Place image relating to article 2 under the headline
Add a link to the original post and a quick description of that post
Use name of article 3 as subheading using H3
Place image relating to article 3 under the headline
Add a link to the original post and a quick description of that post
Use name of article 4 as subheading using H3
Place image relating to article 4 under the headling
Add a link to the original post and a quick description of that post
Add Opt-in or call to action
Add a lead magnet opt-in or call to action at the end of your post
3) embed reactor
The embed reactor is a simple blog post format where you embed a resource and react to it as your blog content. You can quickly embed and react to a youtube video or an infographic and comment with your thoughts in the remainder of the blog post. We've provided a quick and easy template for your use.
Your amazing headline here
Spend some time creating a great headline using your keywords.
Embed a video that is relevant to your audience. The best videos to use are high in popularity.
Your reaction
Add your reaction or analysis of the video.
Variation 1
Use a Slide Share presentation.
Embed a Slide share presentation that is relevant to your audience. Look for presentations with multiple views or comments.
Your reaction
Add your analysis or reaction to the Slide share presentation.
Variation 2
Embed an infographic from another website or social media channel.
Embed an infographic that is relevant to your audience.
Your Reaction
Add your analysis or reaction to the infographic.
E-mail Opt-In or Call To Action
Add an opt-in for your lead magnet or a call to action linking to another page on your website.
4) the quote post
The quote post is a list of quotes from three or more experts. You'll research quotes that are relevant to your audience and pull them together in one blog post. For each quote you use, you'll want to provide a short analysis and your take on this particular topic. We've provided an easy template for you to follow.
Your incredible headline here
Spend time reviewing your keywords and creating a headline that is both enticing and uses your keywords.
Article Introduction
Write a short introduction of your article and topic.
Expert 1
Add headshot of expert 1
Add a headshot, title, and/or company name (if applicable} for expert number 1.
Quote & Reaction
Add expert quote and your response or analysis of the quote. You can tag your expert on social media to let them know the post is live on your blog.
Expert 2
Add headshot of expert 2
Add a headshot, title, and company name (if applicable) for expert number 2.
Quote & Reaction
Add expert quote and your response to the quote. You can tag your expert on social media to let them know the post is live on your blog.
Expert 3
Add headshot of Expert 3
Add a headshot, title, and company name (if applicable) for expert 3.
Quote & Reaction
Add expert quote and your response to the quote. You can tag your expert on social media to let them know the post is live on your blog.
Add Links
Add links to each of your expert's websites or link to their social media profile on Twitter or LinkedIn.
Add Opt-In or Call to Action
Add an e-mail opt-in form for your lead magnet or a call to action for another page on your website.
5) the interview post
The interview post is just like it sounds. You interview an expert and write it out as a blog post. The interview post can be done as a text Q & A, an audio interview, or a video interview. The choice is yours. For easy formatting, we've provided a sample template for you to use.
Your great headline here
Your headline will grab the attention of your reader. Be sure to spend time crafting a good headline using your keywords.
Quick Introduction
Write a short paragraph introducing your topic and the expert that is being interviewed.
Expert Links
Be sure to link to the expert's website or social media profiles.
Expert headshot or company logo
Question 1
Make each question a subheading using H3. Using normal paragraph, provide the expert's response underneath.
Question 2
Make each question a subheading using H3. Using normal paragraph, provide the expert's response underneath.
Video Variation
As a variation to the text interview, you can embed a video interview recorded from Skype or Google Hangouts.
Embed video here
Audio Variation
A third variation can be a recorded audio of the interview using Skype or another audio recording tool.
Insert audio recording here
Opt-In or Call To Action
End with an e-mail opt-in graphic or a call to action button linking to another page on your website
6) Stat round up
The stat round up is a simple way to write a post based on stats on a particular topic in your industry. Simply round up the stats, provide the statistic and add any of your own analysis on each stat. We've provided a couple of options below to get you started.
Your incredible headline here
Spend some time creating a headline that not only reflects your content, but also entices your audience to want to read more. And be sure to include a keyword in your headline.
Quick Introduction
Write a short paragraph introducing your topic.
Stat 1
Using an H3 headline, provide the statistic and link to the source of this stat.
Stat Analysis
Add a short analysis or reaction to the stat.
Tweet This
Add the ability to "Tweet this stat" below each statistic.
Repeat
Repeat this format for each of your statistics.
Infographic Variation
As a variation to the text version of this post, you can round up all your stats into one infographic.
Opt-In or Call To Action
Be sure to end your post with an e-mail opt-in for your lead magnet or a call to action button for another page on your website.
7) crowdsourced post
This post is similar to the interview post or quote post. Instead of just quoting an expert, you'll ask all your experts the same question and share each answer in your blog post. To start the crowdsourced post, you'll send 3 or more experts the same question and ask them to provide a short answer to that question. Once you've received your answers, you're ready to assemble your blog post with our easy template.
Your spectacular headline here
Spend some time crafting a good headline using one of your keywords. Your headline should entice your audience to want to click here and read more.
Quick Introduction
Write a short paragraph introducing the question that was posed to your experts.
Expert 1 headshot
Expert 1 name and company name or title using an H3
Add your expert's response to the question you posed. Each expert will give you a different point of view and create interest for your audience. You can tag your expert on social media and let them know that the post is live on your blog.
Link to expert
Add links to expert's website or social media profile.
Expert 2 headshot
Expert 2 name and company name or title using an H3
Add your expert's response to the question you posed. Each expert will give you a different point of view and create interest for your audience. You can tag your expert on social media and let them know that the post is live on your blog.
Link to expert
Add links to expert's website or social media profile.
Repeat For Multiple Experts
Keep repeating for each expert
Add Opt-In or Call to Action
Insert an e-mail opt-in for your lead magnet or a call to action button linking to another page on your website.
8) Youtube cut up
The YOUTUBE cut up is a great blog to use with a how-to post. The idea is to take a popular Youtube video that walks through a process step by step. The video doesn't have to be your video. You take each step and add descriptions of the process in your blog post. While it sounds confusing, it's really much easier to explain through our blog post sample.
Your fascinating headline here
Spend some time crafting a headline that describes your how-to process while using a keyword.
Quick Introduction
Write a short paragraph introducing the process you will be explaining
Step 1
Write a short description of step 1 of the process that they will see in the video.
Place a screenshot (from the video) that illustrates step 1 of the process. (You can do this by pausing the video and taking screenshots of the process until the entire process is covered).
Step 2
Write a short description of step 2 of the process shown in the video
Place a screenshot (from the video) that illustrates step 2 of the process.
Step 3
Write a short description of step 3 of the process shown in the video.
Place a screenshot (from the video) that illustrates step 3 of the process.
Repeat
Repeat for all the steps of the video.
Embed Video
Embed the video at the end of your post.
Add Opt-In or Call To Action
Add an e-mail opt-in for your lead magnet or a call to action linking to another page on your website.
9) recipe post
The recipe post is a simple blog post format where you give detailed recipes and instructions as your blog content. You can quickly embed a youtube video of you cooking or the written recipe and comment with your thoughts in the remainder of the blog post. We've provided a quick and easy template for your use.
Your amazing title here
Spend some time creating an enticing recipe title, including keywords when possible.
Mouth-watering photo of recipe
Recipe Intro
Write about the recipe and it's health merits. You could also include a description of the first time you tasted the recipe, or the reaction of friends of family who tasted it the first time.
Embed Video of you cooking recipe
Embed a video of you cooking this recipe
Recipe Instructions
Write out detailed recipe instructions, lists of ingredients or other tweaks you made to the recipe in the video
Call To Action
Close with a call to action which can be a lead magnet to subscribe for more recipes or leading to another page on your website.