Custom-Built Website for Custom-Built Hot Rods
The Hot Rod Factory is a local business out of East Bethel, MN that specializes in muscle car restoration and custom builds. What began as a hobby for owner Rich Wait has turned into a thriving business. He needed a website to match Hot Rod Factory’s flare and level of work.
What we did:
- We kept the grit and grunge aesthetic of the previous website as it is at the core of Hot Rod, but gave it a modern feel
- Created a responsive website for consistency on any device
- Designed a shop tour to put greater emphasis on the cars, shop, and work – giving each its own featured area
- Provided a clearer customer call to action
- Incorporated more content, including a bio page for owner Rich Wait
- Created a whole new logo
A website that better features the skills and abilities of Hot Rod Factory with the personality and flare demonstrated by this one-of-a-kind shop.