Before and After Responsive Website for Muscle Car Restoration Business

Custom-Built Website for Custom-Built Hot Rods

The Hot Rod Factory is a local business out of East Bethel, MN that specializes in muscle car restoration and custom builds. What began as a hobby for owner Rich Wait has turned into a thriving business. He needed a website to match Hot Rod Factory’s flare and level of work.





What we did:

  • We kept the grit and grunge aesthetic of the previous website as it is at the core of Hot Rod, but gave it a modern feel

  • Created a responsive website for consistency on any device

  • Designed a shop tour to put greater emphasis on the cars, shop, and work – giving each its own featured area

  • Provided a clearer customer call to action

  • Incorporated more content, including a bio page for owner Rich Wait

  • Created a whole new logo

The Result:

A website that better features the skills and abilities of Hot Rod Factory with the personality and flare demonstrated by this one-of-a-kind shop.