The door to forward is through backlinks

Your website is the front door to sales leads and new business. As you continue to work on your website, you not only focus on design, but on optimizing your site for search engine ranking.  While you may already know about targeting keywords and images that increase SEO, did you know that backlinks greatly contribute to improving your SEO and increasing your page rank with Google? 

What is a backlink? 

A backlink is created when one website links to another. They are also called inbound links or incoming links. Search engines use a variety of factors when determined your search engine page rank (basically your SEO). Search engines evaluate your page based on relevant keywords, the links pointing to your website, and the quality of the websites that link to yours. When a related and reputable website links to your website, this can improve your own ranking on Google. 

The four types of links

There are four types of links you want to look for when seeking to earn links from other websites. 

Links to your home page

Links to deep pages which include products and articles on your site

Links containing your brand, logo, or company name

Links containing your targeted keywords

The Benefits of Backlinks

It sounds like a lot of work, doesn't it? Getting other website owners to link to specific pages on your website. Is all that work worth it? Working on backlinks can help your business in several ways:

1) Building Relationships

Backlinks can help you build relationships and strategic partnerships for your business. As you reach out to other relevant websites, you'll be building long-term relationships with key influencers in your industry. The more key relationships you develop, the more your business becomes highly regarded and trusted. It's a win-win. 

2) Referral Traffic

Building backlinks can increase your website traffic. When you earn a backlink with a trusted website in your industry, more eyes will see and click on the link to your website. Increased website traffic can lead to an increase in sales and growth for your business. 

3) Brand Building

One last benefit of backlinks is the opportunity to build your brand. As you develop more partners with backlinks to your site, your will be raising brand awareness. Increasing your backlinks established you as authority in your niche and helps your brand become a name people can trust. 

4) Major Google Juice

Backlinks are the secret sauce that gets Google salivating. Links from sites with lots of traffic and few outbound links are worth the trouble to get

It's Easy with One Wheel

Here at One Wheel Marketing, we suggest you start where you are. Start with current business partners, suppliers, and your network of professionals in related industries. Create partnerships around content that could benefit both your customers and the customers of your partner business.

The team at One Wheel is has developed a proprietary system to work with your strategic partners to get powerful backlinks that are guaranteed to help your organic traffic.

Contact us today to develop a strategy and action plan for creating a  backlink campaign.