QR codes are everywhere

Have you seen a QR code in the last 24-hours? Or, should I ask how many QR codes have you seen? They are popping up all over the place from TV commercials and bumper stickers, to AARP magazines and restaurant menus! Why have they become so popular? Because the days of needing a special app are gone, all you need is a smartphone with a camera and click! You are on the internet. 

Businesses, churches, special interest groups, and others are using QR codes to grow their audience. Your business logo or simple design can also be a part of your QR code. Branding your QR code can help your customer identify your business faster than print alone.

Did you know that a QR code will work even if 30% of it is damaged? That makes them quite resilient no matter what they are printed on! For the best results you want a readable code on something flat, non-textured, and matte-finished. 

Here are five ways to use QR codes to grow your business:

Direct any smartphone right to your website to learn more about your business. A must have on your business cards, ads, and even branded T-shirts. Make it easy for your customers to get to your website! There are so many possibilities. 

Send web traffic to a featured product or service landing page. If you are placing print or OTT ads a QR code is a great way to direct traffic to the right product or service page highlighting features, photos, and a call to action. 

Offer a special discount only via QR code is an effective lead generation. Offer potential customers a special discount via a QR code. Using these codes can help track sales revenue.

Ask for reviews and send them to your Google My Business page. QR codes that lead straight to a GMB review page can help increase likelihood of receiving a review. Here at One Wheel Marketing, we have been helping our clients get more reviews with our One Wheel Reviews Solution and QR code review request cards!  Check out OneWheelReviews.com to learn more about how to grow your reputation with online reviews.

Use a QR code to lead to your preferred social media account.
Pinterest, TikTok, Instagram, Facebook, and the list goes on so lead them to where you are most active and give them an incentive to join your community.

Are you using them to grow your business? Need help getting started? We offer a working meeting, usually around two hours, to take a dive into your business to create a marketing plan that works for you and your budget. Many business owners, like you, opt to purchase retainer hours that can be used across multiple services and never expire. Retainer hours help you manage budgets, timing, and mitigate scope issues. 

Another popular (and new) service we offer is the Fractional CMO. Our approach to Fractional CMO is a team approach, giving you more than one point of view for complex ideation, problem solving, and implementation. Work with our team for a fixed amount of time to oversee planning, development and/or execution of dedicated marketing and advertising initiatives vital for your company’s growth.

Give us a call and set up a meeting to discuss how we can help grow your business!