Why is it that I can ask Google “Who is that guy that did that crime show in the 90’s?” (it’s John Walsh of America’s Most Wanted, by the way), but I can’t seem to find the exact name of the chiropractor I drive past every day on my way into work? It’s frustrating when we’re hunting for information that we know should be there. For a business owner, it’s even more frustrating to think that clients may have to hunt for your website.

Search engine optimization, or SEO, is essential to get your website found in our information packed world. SEO helps your website rank higher in search engines and more importantly, it gets your site in front of the people who need to see it. Our team here at One Wheel Marketing in Minneapolis utilizes many resources to make the best of SEO for all of our clients’ websites.

Check out some of the free tools One Wheel Marketing uses for SEO research and tracking:

• Answer the Public

• Ubersuggest

• Google Analytics

Ubbersuggest

Ubbersuggest is a Neil Patel website that compares keywords against the search volume and cost per click. We use Ubbersuggest to find suggestions and the best keyword for our client. The overview, keyword suggestions, and content ideas make it one of the best free SEO tools available. It gives a great group of keywords with the search volume and cost per click.  

Answer the Public

Answer the Public is another free search tool that finds the most asked questions associated with your keyword. We use it to come up with longer key phrases that are searched most often by your potential customers. The questions are ranked from most searched to least searched. It’s great for anyone looking for ways to find long key phrases to cater to your audience’s questions. If you’re looking to do SEO for voice search, this tool will help.

Google Analytics

Google Analytics is a free Google application that reviews how many people visited your website and how they found your website. With the information provided by the review, we can tailor the SEO to correspond with how people are looking for your website. Google Analytics is a great tool to compare the SEO on your website with how you’ll get the most views. 

While each tool is great on its own, the best way to get great SEO is to use them together because each one focuses on something different. Ubbersuggest finds short keywords effectively and compares those keywords to the one you entered. Answer the Public finds longer key phrases associated with your keywords to connect with what your viewers are asking. Google Analytics shows you where you should focus your efforts for SEO outreach to find people that are interested in your business. With all three, you’ll have more than covered your bases.

Next Steps

Now that you have the information about what your potential viewers will be searching for, how do you implement a plan of action to take advantage of your research?

Here are some strategies we employ to increase your website’s visibility on a search engine:

• Mobile friendly website builds

• Original content

• Website’s metadata and SERP descriptions

• Image naming

• Keyword placement

• Internal and external linking

When evaluating your website, search engines reward legitimacy, and credibility with visibility. Your website will rank higher when everything is original, helpful, and has proper descriptions accompanying each page. Just ask the staff at One Wheel Marketing how we can apply our experience to help your users discover your product or service and get the most out of your website.