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What is your big idea? Where does the idea come from?
Who is the competitor/complementor?
Where is the innovation? How are you different than your competitors?
Who is the user/payer?
What region do you serve? What region do you want to expand into?
How do you primarily reach new customers? How do your customers currently contact you? What steps lead to a sale? What would you change about your current sales process?
How do you create end user demand? What do your users expect on a mobile experience?