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WEBSITE EVALUATION REPORT for
Pioneer Creek Golf Course

 

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Hi Marcia,

We have evaluated your website, pioneercreek.com, and we have prepared a 21-point review below.

We hope to be a solution provider for you – please let us know which of these items is a priority for you.

Thank you kindly,

Mark Zubert

One Wheel Marketing, LLC

User Review Video

Before we give you our results, view this review of your site from a random user:

Now, your results

Each item is given a score of:

0 (not existent)
1 (needs improvement)or
2 (good).

A final score is calculated out of 42.


Home Page and Usability (2/10)

1) Does the home page clearly articulate your goal? (1)

It seems your goal is to generate business through online booking, but it is unclear from you home page on what action you want users to take. The "book a tee time" item is at the top of the navigation list. However, if you want people to book tee times, make a clearer call to action: e.g. a highlighted "book a tee time" button.

2) Does the home page clearly anticipate the goal of your target user? (0)

Think about what your user wants and give benefits that your target user would be thrilled about. Provide a quick and easy way to book a visit and a link to more information. The online booking tool seems to be turned of or not functioning. The user video review demonstrates that the booking page looks broken. 

A great home page will clearly present two things: the most important benefits to your target user and the action you want from the user based on your goal for the website.

3) Is the layout of your home page organized to clearly direct the user to the most relevant information? (0)

Simplify the top level navigation and anticipate what your user needs to know. Each page of your site should organize the information in a way that is easy for the target user to navigate to the information they need. Think in terms of what your target user wants to find first, second, and third. 

4) Is the navigation simple, clear and organized? (1)

Some of the navigational elements overlap in type of content and some of the navigation is hidden (the different golf leagues). Combining similar kinds of information will help the site feel more friendly and be easier to navigate. As much as possible, keep navigation all in one area to make it easy to find.  We generally suggest less navigation pages, and that would apply to your site as well.

Users want to find information quickly and easily. Make your navigation as clear as possible to ensure that your users can find what they need with as little frustration as possible.

5) Does the footer contain the most important links and information for your user? (0)

Adding content to your footer will improve both SEO and your user's experience on your site.

Like the home page, a good footer will contain the most valuable content and links, and will also contain your contact information, a call to action, and copyright information.

Content Optimization (4/18)

Content addresses two audiences: your users and search engines. Your content should be written with both in mind to help your target users find you.

Text-to-HTML is the ratio of visible text to your website’s code. A higher percentage improves user experience and make it easier for Google to index your site, both of which improve SEO.

6) Is the text-to-HTML ratio appropriate? (0)

Your website's pages on average are made up of about 5% text. Adding more text per page will help with usability and SEO. We recommend 1500 words per page or per blog post.

7) Are HTML heading tags used? (0)

Heading tags are the h1, h2, h3 (through h6) in your website's HTML. Google looks for keywords in the HTML tags before looking at your website's content. Your website is not implementing any heading tags. It is best to use one h1 tag with the most important keywords, then use h2 as needed. 

8) Is the content search engine friendly? (0)

By focusing your content on important keywords, you increase Google's ability to present your site in a web search. Choose keywords based on your location, target market and what your intended audience is looking for. Note: we have industry leading tools for researching this.

9) Is there ALT text in use on the images? (0)

Google doesn't see images as we do and needs alternative text to be able to read them. Giving each image an alternative text description will increase SEO.

Search engine ranking of Pioneer Creek Golf Course website with keywords "minneapolis golf courses"

Search engine ranking of Pioneer Creek Golf Course website with keywords "minneapolis golf courses"

10) Is the language and terminology appropriate for the audience? (1)

Making sure your writing is applicable to your target audience will help them find you and build your credibility. Answer the questions golfers have about your course as quickly as possible (e.g. quality of greens, when will hole repairs be completed, etc)

11) Is there a call-to-action on each page? (0)

Each page should present the user with a clear action point. This gives more opportunity for interaction with your business. Include a contact form as a part of the footer or "book a tee time now" button.

12) Is content updated frequently? (1)

While not all content needs weekly updates, adding new content shows Google that your site is active. Make sure your content reflects the latest rates and business news.

Google rewards growing and active sites by giving them a higher priority in search results.

13) Are social media links up-to-date? (1)

Keep social links and accounts updated to show users that your site is current and build credibility. Consider updating Yelp, Instagram and getting control of your Google+ and maps page.

14) Are the major local listings accurate and consistent? (1)

When your business is represented accurately across the major local listing websites, Google can more accurately find and index your business, putting it higher in search results. Your business is listed on major listing websites but there are inconsistencies in the listings.


Mobile-Friendly Test (0/4)

Mobile-friendly websites have variations that look good on mobile as well as desktop devices. As more people are searching for information from mobile devices, Google rewards websites that are mobile-friendly by placing more importance on them when including them in search results.

15) Does the website pass Google's mobile-friendly test? (0)

Your site is not mobile-friendly. Google looks for sites that are optimized for mobile users and places more importance on those sites.

16) Is the site responsive? (0)

Responsive websites seamlessly adapt to every website. A responsive website is easier to manage, provides consistency in user experience, and is indexed better by Google.

Test demonstrating the responsiveness of your website. 

Test demonstrating the responsiveness of your website. 

Think of responsive sites as next-level sites: instead of having two separate sites (one for mobile and one for desktop), a responsive site adjusts itself to whatever browser or device the user is on.

Brand Consistency (2/8)

Keeping your brand consistent improves user experience, trust, and confidence in your business.

17) Is the logo used consistently? (0)

The logo is the primary visual face of your business. It should be placed in a familiar and consistent place on the website. We recommend placing your logo in a prominent place such as the header and linking it to your home page.

18) Is there an established color palette? (1)

Having a color palette that is used consistently across the site makes it easier for your users to find information and unifies your brand. Keeping color consistent both in color choice and usage will increase brand recognition.

19) Are the fonts used consistently and is there a clear level of hierarchy? (0)

When using fonts throughout the site, set rules of when to use a font, size, color, and style (bold or italic). Your target audience can find your information more quickly when they recognize patterns in how the information is displayed. We recommend using no more than three distinct fonts throughout your site. Use fewer font families and choose contrasting fonts.

Not only does font usage contribute to how people experience your brand, it also influences a user’s experience.

20) Do the images accurately represent the brand? (1)

Every element on your website that the user encounters should support who you are and what you do. Icons, photographs, and illustrations should match your brand. Photography representing the golf course is a good way to display the feel of the business; consider also a consistent icon set.

21) Is there a favicon? (0)

The favicon in a small 16x16 pixel image (often a logo) that is displayed in the web browser's address bar or next to the website's name when it is bookmarked. Adding a favicon increases brand recognition and, while a small visual element, helps users find your page more easily.


Your website score: 8/42

Your website is operating at 19% of what it could be under best practices.

Bonus Thoughts

  • Testimonials: The usage of testimonials on your site is an excellent way to increase credibility and SEO.

  • Summary: The current design of the site does not elevate your brand. Design changes can be made to strengthen the brand (icons, consistent usage of the logo, consistent usage of fonts). SEO ranking can also be greatly improved by increasing the amount of text on each page, adding keywords, and utilizing HTML and alt tags. Add more content targeting your intended audience, combining relevant information, and implementing a mobile-friendly or responsive site will increase the usability and utility of your site.

Wondering what to do next? Here are our 10 suggestions:

We've ranked these items from easiest-to-implement (~1-5) to biggest impact for your business (6-10).

  1. Add a favicon. A favicon is a 16x16 pixel image, usually your logo, that appears along with your website name.
  2. Place the logo in a consistent place in the header area. This will ensure that it stays consistent and visible on all pages. 
  3. Add a call-to-action on each page. Would you like users to call or set up a golfing time? Providing a clear course of action will encourage users to reach out with questions or to schedule a visit.
  4. Make sure the content is up-to-date. Ensure that pricing, dates, and hours are up-to-date.
  5. Add alt tags to your images. Alt tags are alternative descriptions attached to your images that will display if your images don't load. Google doesn't read the images themselves; Google reads the alt text assigned to the images. Adding alt tags can increase ranking.
  6. Use HTML headings. Google looks for HTML heading text first before content. H1tags should be used with keywords (see #7) to help Google find your site.
  7. Add keywords to your content. Keywords help Google find your page. Incorporate your primary keywords into your content to increase your site's ranking and help people find you. 
  8. Increase the amount of text on each page. When indexing websites, Google takes into account the ratio between HTML and the visible text on your site. A good goal is around 1500 words per page.
  9. Take your site from desktop-only to fully-responsive. We can help you transition from a site with a desktop-only design to a fully-responsive website, which makes for a seamless experience across all devices.
  10. Develop a marketing plan to keep your site updated and growing. Google rewards active, growing sites. Keeping the site updated and adding new content are good ways to start your site growing. Add local SEO and updating local online business listings will help your site grow in popularity and generate more leads.

Recommended Marketing Next Step:

Let us help you grow your business

We can walk you through the above changes and help take your business to the next level. Drop us a line here or call us at 612-405-4044 to talk with us.

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