there outside considerations that might affect the
timeline (e.g. product launches, studio openings)?
Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young or old?
Seeking information? Ready to purchase?
Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?
Newcomer or established? Local, regional, or national? Artisanal or mass market?
This would include: all copy (bios, headlines, products, about pages, etc.), images, and a logo or other branding.