content marketing Funnel
What is a marketing funnel?
A content marketing funnel is really a plan. It's your plan to move casual readers of your website to loyal customers. It's a model that breaks down the steps of converting that first-time website visitor to purchasing or signing up for your service. The best way to develop your marketing funnel is to develop a system of next steps you want your customers to take to get to your end goal or making that big purchase. Here at One Wheel Marketing, we've developed a quarterly plan to develop your marketing funnel in bite-sized chunks. Every marketing funnel will include four basic elements.
The point of any content marketing plan is to generate an e-mail list. Why are e-mail lists so important? E-mail lists help you identify leads who are somewhat interested in your business and provide a vehicle for you to reach those interested leads with your offers. One Wheel can help you get set up with an e-mail service provider that will store your list and make it easy to reach your list with a few clicks.
Once you've set up your e-mail list, your ready to start developing your funnel. The first step in any funnel is what we call a lead magnet, which is simply a free resource your potential new lead can download in exchange for their e-mail address. Typical lead magnets include a free checklist, a quiz to determine their readiness for your product, a worksheet to help your client think through their options, a how to video and more. Don't worry, we can help you think through the options.
Once your lead has given you their e-mail address in exchange for a free resource, you know their mildly interested in their offer. The next level of the funnel is to get them to engage with your business on a deeper level. In the marketing business, we call this a tripwire offer which is a small, low-cost offer. It can be as an e-book or a more expansive how to video or templates to use in their own business. The goal is to track those individuals who are willing to pay a little more for additional information. When they purchase your small offer, they may be ready for that big purchase.
Once your potential lead has dipped their toe into your business, their probably ready for a full-priced offer. Whatever it is you sell, the goal is to get the lead on your e-mail list to becoming a customer with this full offer. Your full offer should be your ultimate goal for converting your lead to a happy client.