Your website is your home base and you want your potential client to read more about you than the few sentences at a time that you post to Facebook. The goal is to guide them to visit your website, read more about what makes your business unique, and at some point transition from website visitor to raving fan. When you blog, you give your website visitors a reason to keep checking your website again and again. Fresh content is king when it comes to content marketing.
Beyond the goal of getting your Facebook followers to visit your website, you'll want to own your own content. While social media gives you a more immediate response with customer interaction, your Facebook Page and Insta feeds are still owned by those companies.
You also don't own your audience. Do you have hundreds or thousands of likes on your business page? Too bad – you still have to pay Facebook to be able to reach them.
Make the primary home of your content on your website and push traffic from your social media pages to your website - not the other way around.
What if we told you writing a blog post could be easier?
One of the best recommendations we've ever heard when it comes to content marketing is to repurpose your content. Simply explained – you take your content from something that's been easy for your to produce like your Youtube videos, videos on your Facebook, or even posts and images on Facebook, and you turn it into another kind of content that your potential customers might be interested in.
So what kind of social media content can you turn into blog posts? We're glad you asked.
1) Frequently Asked Questions